Changan Automobile Partners with Portugal Football Federation in Global Strategic Deal
Changan Automobile has entered into a global strategic partnership with the Portuguese Football Federation (FPF), officially becoming the global partner of the Portugal national football team.
The announcement was made at Cidade do Futebol in Lisbon, where representatives from both sides outlined the scope of the collaboration. The Portugal national team includes prominent players such as Cristiano Ronaldo, Bruno Fernandes, Bernardo Silva, Joao Felix, and Rafael Leao.
According to the company, the partnership is aligned with its broader international expansion strategy, known as the “Vast Ocean Plan.”
The updated phase of this strategy, referred to as Vast Ocean Plan 2.0, was introduced at Auto China 2026 and focuses on strengthening Changan’s presence in overseas markets through localised operations and partnerships. The company has set a long-term target of 1.5 million overseas vehicle sales annually by 2030.
As part of the launch event, a Deepal S05 plug-in hybrid vehicle was handed over to FPF leadership. A European testing programme was also introduced, covering a 1,000-kilometre route between Lisbon, Madrid, and Turin. The programme is intended to evaluate vehicle performance under varied road and climate conditions.
The Portugal national team reportedly has a global fanbase of over 500 million people, making it one of the most followed football teams internationally.
The partnership comes as Changan continues to expand its footprint in European markets, where it has established distributor agreements in countries including Portugal, Norway, and Greece.
